Buscar en: Javier Casanoves Boix

Libros de Javier Casanoves Boix

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Brand Management in Higher Education

Javier Casanoves Boix

Aranzadi (2019)
- ISBN: 9788413083308
- Páginas: 300
- Fecha de edición: 31/01/2019
~~47,37 €~~

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Colección: Estudios AranzadiWhat is brand capital? And how to manage it strategically in higher education institutionsBrand implies more than just the producer's promise to the consumer, it is a link based on the perceptions and …